Track Choice

We have decided to produce our music video to the song "Your Song" by Ellie Goulding. The english recording artist Ellie Goulding covered "Your Song" for inclusion on the re-lease of her debut album, titled "Bright Lights". Produced by Ben Lovett of Mumford & Sons, it was released digitally in the United Kingdom on 12 November 2010. The song was featured in the Christmas 2010 TV advert for the department store chain John Lewis.

The genre of this song can be described as "indie pop" , "indie folk". The song is slow-paced and combines a sad melody and gentle sounds with the Artist's calming voice singing as the song progresses, the song lasts for a total of 3:10 minutes. Lyrically, the song is effectively describing the heartbreak of a broken relationship and the meaning and understanding of what it feels like to miss somebody and reminisce on those memories in which the Artist shared with her former boyfriend. We wanted to choose this track, as we believe we can use a range of techniques to create a visually interesting video. The emotion portrayed in the lyrics ignites many ideas, which we can develop into the video.