Digipak Analysis - Katy Perry - Teenage Dream

Here is Katy Perry's 'Teenage Dream' digipak. The style of the artist and her genre of music is shown through the colours that have been used on the packaging. The CD inside of the digipak is meant to look like sweets - the idea of candy canes. This makes the overall digipak seem fun and interesting compared to many of the other artist's CD's that you see. This not only appeals to women who see Katy Perry as a star icon, but also to the younger generation due to the bright colours and sweet like looking imagery.

The leaflet which is found inside of the digipak includes a baby pink candy floss cloud throughout. This particularly enforces the vibrant and fun pop feel to her specific genre of music. The image which is inside of the digipak shows the artist - Katy Perry dressed up as if she has been crowned prom queen, or a princess. She is wearing a crown on her head, like she has won the title of a queen or something along them lines. The reason for using prom as a source of imagery, is to link with the title of the album 'Teenage Dream' and this is what teenagers will mostly remember of their teen ages and memories of school. Every teenage girl who went to the prom, would of been thrilled to receive the prom queen crown. Katy is using this to make her admirable to her fans. By using sweets through her genre of Pop, this adds a sense of narrative and even maybe gives away hints on what type of songs her album 'Teenage Dream' will include.

The font that has been used on the leaflet inside the digipak is printed in candy cane theme imagery - by the use of the colours red and white. The spiraling text again represents the artist's younger target audience. By using the theme of sweets throughout the digipak this has made it seen as if the album is 'good enough to eat'. The leaflet also displays an image of Katy Perry herself, making her to come across to the audience as a sweet, down to earth girl. The clothing and makeup that has been used within this is bright and fun which reflects the artist's personality.

The song listing which is presented on the back of the digipak, is in a red font to make it eye catching and appealing to the audience. The light pink clouds in the background also help to make the back of the digipak stand out also. The font is bold and pretty much chunky, also for the same reason and to create a sweet like look about it, like the artist continually has done throughout the packaging. The names of the writers are featured in blue, which also draws your attention to this part immediately. The barcode is positioned in the right top hand corner.

The image where Katy Perry is presented on the front of the digipak, displays Katy Perry is no clothing, however this has been contrasted with the baby pink coloured clouds surrounding her, which makes her nudity acceptable. The reason that Katy is seen naked comes from the idea that she is seen as a female sex symbol. Her makeup and hair portray her as a pin up girl and her distinctive styling is what normally draws peoples attention to Katy.